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Does Customer Engagement Matter for Life Insurers?
relationships. Life insurers have traditionally played the sole role of manufacturer while leaving customer engagement ... engagement is merely a marketing tool. Others say the time and effort invested in customer engagement programs ...- Authors: Francois Millard, Manisha Dias, Manoj Upreti
- Date: Sep 2021
- Competency: External Forces & Industry Knowledge; Results-Oriented Solutions; Strategic Insight and Integration
- Topics: Life Insurance
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2021-cem-life-insurers
relationships. Life insurers have traditionally played the sole role of manufacturer while leaving customer engagement ... engagement is merely a marketing tool. Others say the time and effort invested in customer engagement programs ...- Authors: Manoj Upreti , Francois Millard, Manisha Dias
- Date: Sep 2021
- Competency: External Forces & Industry Knowledge; Results-Oriented Solutions; Strategic Insight and Integration
- Topics: Life Insurance; Technology & Applications